⦿ Facebook Ads: Demographic

💡 Let's better understand your audience.  This guide will demonstrate how to measure your demographic by Age and Gender.

➊ Dimensions & Metrics:

To better understand your audience, measure your demographic by adding the age and gender variables to dimensions tab. Next, add the reach and spend variables to the metrics tab.




Now set your Granularity.  In this example we set the Granularity to Daily, used the preset of This Month, and chose a Row Limit of 50 and Top Limit of 5.  You can change these settings to your liking.



 Preview & Submit:

Once you have your Granularity selected, hit the Preview button to generate a table to show your measurements.  If the measurements look correct you can hit the Submit button to import your data into Tableau.






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