⦿ Facebook Ads: Demographic

💡 Let's better understand your audience.  This guide will demonstrate how to measure your demographic by Age and Gender.

➊ Dimensions & Metrics:

To better understand your audience, measure your demographic by adding the age and gender variables to dimensions tab. Next, add the reach and spend variables to the metrics tab.

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Granularity: 

Now set your Granularity.  In this example we set the Granularity to Daily, used the preset of This Month, and chose a Row Limit of 50 and Top Limit of 5.  You can change these settings to your liking.

Granularity.png

 

 Preview & Submit:

Once you have your Granularity selected, hit the Preview button to generate a table to show your measurements.  If the measurements look correct you can hit the Submit button to import your data into Tableau.

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