⦿ Facebook Ads: Demographic

💡 Let's better understand your audience.  This guide will demonstrate how to measure your demographic by Age and Gender.

Dimensions & Metrics:

  1. In the Dimensions tab select age and gender.
  2. Add the reach and spend to the Metrics tab.




  1. Set your Granularity.  In this example we set the Granularity to Daily.  By selecting Daily, the date will be used as a dimension and show the data for each day in the selected date range.
  2. Set your Preset date range.  We used a Preset of This Month in this report.
  3. Set your Row and Top limit.  We used a Row Limit of 50 and Top Limit of 5.  
  4. You can change these settings to your liking.



Preview & Submit:

  1. Once you have your Granularity selected, hit the Preview button to generate a table to show your report.  Preview runs fairly quickly because the processing is done by Cognetik’s distributed API engine and does not require waiting for Tableau to create a local database for the extract.
  2. If the report look correct you can hit the Submit button to extract your data into Tableau.






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