⦿ Facebook Ads: Demographic

💡 Let's better understand your audience.  This guide will demonstrate how to measure your demographic by Age and Gender.

Dimensions & Metrics:

  1. In the Dimensions tab select age and gender.
  2. Add the reach and spend to the Metrics tab.

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Granularity: 

  1. Set your Granularity.  In this example we set the Granularity to Daily.  By selecting Daily, the date will be used as a dimension and show the data for each day in the selected date range.
  2. Set your Preset date range.  We used a Preset of This Month in this report.
  3. Set your Row and Top limit.  We used a Row Limit of 50 and Top Limit of 5.  
  4. You can change these settings to your liking.

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Preview & Submit:

  1. Once you have your Granularity selected, hit the Preview button to generate a table to show your report.  Preview runs fairly quickly because the processing is done by Cognetik’s distributed API engine and does not require waiting for Tableau to create a local database for the extract.
  2. If the report look correct you can hit the Submit button to extract your data into Tableau.

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