⦿ Facebook Pages: People Who Clicked Website By Age and Gender


💡 Facebook allows you to measure unique users who clicked on your page.  You can track this with multiple variables but here we are going to track unique users who clicked your page by Age and Gender.


Dimensions & Metrics

  1. Select Age and Gender dimension in the Dimensions tab.  
  2. In the Metrics tab select Website Clicks By Age Gender Logged In Unique.


  1. Now set your Granularity.  In this example we set it to None.  Setting the Granularity to None will aggregate the total clicks in a selected date range or preset instead of being broken down each day.
  2. Select your Preset date range.  We used a preset of the Last 13 Weeks.
  3.  Set your Row and Top limit.  We set them to the following for this report: Row Limit of 50 and Top Limit of 5.  
  4. You can change these settings to your liking.



Preview & Submit

  1. Once your Granularity is selected hit the Preview button to generate a table to show your report.  Preview runs fairly quickly because the processing is done by Cognetik’s distributed API engine and does not require waiting for Tableau to create a local database for the extract.
  2. If the report look correct you can hit the Submit button and extract your data into Tableau.


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