⦿ Facebook Pages: Total Reach


💡 By Measuring the Total Reach of your Facebook page, it allows you to see the number of unique users who saw your post.  This includes fans/non fans and those directed to your page organically without ads.


Dimensions & Metrics:

  1. Under the Metrics tab select Impressions Organic Unique.  
  2. Do not use any Dimensions in the Dimensions tab for this report.  Choosing a Granularity in the next step will set the date as a Dimension.  




  1. Now set your Granularity.  In this example we set the Granularity to Daily.  By selecting Daily, the date will be used as a dimension and show the data for each day in the selected date range.
  2. Select your Preset date.  We chose to do the Last 13 Weeks
  3. Set your Row and Top Limit.  We used a Row Limit of 25 and Top Limit of 10.  
  4. You can change these settings to your liking.



Preview & Submit:

  1. Once your Granularity is selected hit the Preview button to generate a table to show your report.  Preview runs fairly quickly because the processing is done by Cognetik’s distributed API engine and does not require waiting for Tableau to create a local database for the extract.
  2. If the report looks correct you can hit the Submit button to extract your data into Tableau.


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